E-health platform MYDAWA has partnered with Sanlam General Insurance to enable policyholders to get authentic medicine and wellness products.
The partnership is targeted at curbing insurance fraud experienced by customers and insurance providers. The deal is also expected to shield service providers from incurring losses.
MYDAWA Managing Director, Tony Wood noted that the collaboration “is a huge step” towards achieving better health outcomes for all.
“It creates an opportunity for growth that will facilitate for both higher profitability and stronger customer relations,” he said.
Aside from their medical cover lasting longer, policyholders will also benefit from a MYDAWA medical call centre.
“By leveraging on the platform provided by MYDAWA, we continue to deliver value to our customers by meeting their emerging needs in this era of the Internet of Things (IOT),” said Sanlam Kenya acting chief executive George Kuria.
MYDAWA was unveiled in the Kenyan market a month ago by private equity (PE) firm Ion Equity.
The Irish firm invested $5 million (Sh510 million) and partnered with pharmacies to deliver medicines to buyers who place orders for drugs through the web portal.
At the time of its unveiling, the e-health platform had already signed up 113 pharmacies in Nairobi and secured 12 products from manufacturers it has partnered with.
This article originally appeared in the Business Daily on WEDNESDAY, APRIL 18, 20180